Partner Lifecycle Friction
Pricing / Land
Partner Margin Is an Afterthought Until It Isn't
Why partner margin keeps getting modeled after launch instead of before it, and who actually pays for the gap.
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Services / Adopt-Expand
Sand in the Gears
Two incidents, one company, a year apart: how internal incentives designed in isolation ended up competing with the exact partners they'd just recruited.
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Renewals / Renew
The Churn That Wasn't
Why a clean renewal that moves to a partner still shows up as churn, and what that does to the AE who had no reason to route it there.
Coming soon
Events / Awareness
Co-Funded, Not Co-Owned
On what happens when a co-funded event is planned entirely by one side of the partnership.
Coming soon